What digital marketing is?
If you are here so you want to know what is Digital Marketing and why Digital Marketing is Important. It’s also called online marketing or internet marketing. Digital marketing is a vast field in which you can market your product through different digital platforms such as Facebook Ads, Google Ads, Search Engine Optimization, Email Marketing, Content Writing, Social Media Marketing, etc. As you know the number of internet users is increasing day by day. At that time almost 4.75 billion peoples are active on the internet (Statista.com).
Now you can imagine how much digital marketing is Important. Through digital marketing you can market your product to millions of targeted potential customers by spending less time and money and also able to target the right consumer for example you have a ladies garment company so your product is for girls and women some products for girls and some products for women, now you can target the girls and women separately through different factors such as age factor, psychographic factor and geographic factor.
In traditional marketing strategy like TV Ads, you are not able to target your right audience and this is also very costly as compared to digital marketing .The most powerful thing is the campaign analytics in which you can determine the interest of your customers in your product and this will also help you to understand your success and failure factors in your marketing campaign. So, some of the benefits of digital marketing are given below.
- Targeting the right audience.
- Campaign Analytics.
- Less Expensive.
- A large number of Audiences.
Difference between Digital and Traditional Marketing:
Digital marketing is reasonable than that of a traditional marketing strategy, with the help of digital marketing you can also target your right audience but in traditional marketing, you are not able to do this for example in Tv Ad everyone watching the same Ad but the Ad is just for a few persons. One more powerful advantage of digital marketing is the analytics you can analyze your whole digital campaign but traditional is not giving this advantage.
Digital marketing is based on different channels and each channel has its value so you have to know which channel is suitable for your business according to your target audience and marketplace.
These are the channels that marketers prefer most to market their clients’ products and services.
- Google Ads
- Facebook Ads
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
How Googel ads help in digital Marketing? As everyone knows that Google is the most popular search engine in the world having 86.86% of search engine marketing shares (Statista.com) Google Ads is one of the best ways to market your product on different platforms such as YouTube, Google Play Store Apps, and other websites. Google Ads allows you to advertise in any size of your business and reach millions of peoples who were interested in your product? Google Ads helps you to exactly target your audience and increase your revenue.
Facebook has played big rolle in Digital marketing.Now the Facebook is on the top of all social media platforms with 2.5 billion users so it means this is having a good option to grab your audience and advertise any type of product on Facebook .In Facebook Ads you can easily create your campaign with the selected budget and select your audience and then monitor your campaign and you are also able to decide where you want to show your Ads as well.
Search Engine Optimization (SEO):
Search engine optimization is the process used to improve your website visibility on different search engines such as Google and Bing according to the relevant search and get more attention of your customers on your website and help you to grow your business online. SEO is the most important part of digital marketing because there are trillions of searches on different products and services so this will help you to get more audience for your product or service.
Content marketing is one the cheapest and effective way to advertise your product or service to the millions of peoples through your blog post or an article the thing you have to consider is the choice of words if you choose the right words according to your product or service and the context on which you are writing also matter if it is good then you can ultimately able to grab a good amount of audience.
Social Media Marketing:
Social media marketing is the way to market your product through different social media platforms such as Facebook, YouTube, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat so it’s a great way to market your product through social media because there is a large number of social media users in all over the world only Facebook users are almost 2.5 billion and Instagram has a one billion monthly users and 2 billion monthly users on YouTube. So, it shows that every type of person is using social media and that will help you to advertise any type of product on social media.
Email marketing is one of the best marketing strategies for B2B means Business to Business case but you can also use in B2C means Business to consumer case .In B2B case you can use this is for sending commercial emails and give detail about your project but in B2C you can interact your customers for upcoming products and improvements for a specific customers. Email marketing is a cheapest and effective way to market your product.
In modern times digital marketing is the best way to get a large number of customers for your business that will increase your revenue and sales whatever your business big or a small you can easily determine the analytics and you can target your right customers and it is also not much expensive.